The global market for cloud services and software that is used to back up data is now $1.3 billion. By 2030, it will reach $5.02 billion. This is according to a regional research report.
The average annual growth rate will be about 16.2% from 2022 to 2030. This is due to the growing adoption of cloud technology in all verticals.
SaaS marketing tools help companies grow and find new customers. This is especially true for startups that aim to attract large customers.
SaaS applications work via the cloud: that is, all the program files are stored on a remote server, and users access the application via the Internet. You can open SaaS applications in any browser and on any device – computer, smartphone, tablet. The main thing is to have an Internet connection.
According to J’son & Partners Consulting, in 2019, 80% of business-SaaS consumption came from retail and service industries, including financial and telecommunications organizations.
SaaS marketing is the process of raising awareness and interest and attracting more customers to a product provided through the software-as-a-service (SaaS) model.